Jetta – Shanghai Autoshow 2019

The Jetta has a over 30 year history in China. Now since 2019 Volkswagen dedicated a new sub-brand to this iconic vehicle. To introduce the new brand to the public, Volkswagen chose the Shanghai Autoshow. Redrabbit developed two modules in which the visitor can experience the history and the many personal stories that make up the DNA of the new brand. In the Hololens experiences the development milestones passing by in pictures and videos. Later the visitor and pick and choose different media all paying tribute to the unique history of the car and highlighting the features of the new line of vehicles. A large interactive wall also shows videos and quotes of people and their personal story with the car. Using a Lidar sensor guest can swipe between the different media and explore the content in an interactive way.


Agency: Vokdams